LA PAGINA OFICIAL DEL
FESTIVAL LATINOAMERICANO DE WASHINGTON, DC
2000

WHY YOUR COMPANY SHOULD SPONSOR THE XXX LATIN AMERICAN FESTIVAL

THE FESTIVAL IS A STRONG MARKETING VENUE FOR YOUR COMPANY:

• Your company will have direct exposure to an audience that exceeds 750,000 people, both Latino and non Latinos. I
• Your company will be associated with the most meaningful and important event to the Latino community in the region.
• Your company will be party to the enormous publicity and media coverage associated with the event. Your company will be able to conduct extensive promotional activities prior to and during the event.
• Your company will be able to conduct extensive promotional activities prior to and during the event.
• You will have the unique opportunity to come in contact with Latino businesses and community leaders.

PARTICIPATING IN THE FESTIVAL CAN HELP YOU DIRECTLY REACH ONE OF THE COUNTRY'S STRONGEST LATINO MARKETS:

• One out of nine people in the Washington Metropolitan area Latinos.
• Latinos represent the fastest growing market segment in the United States and in Washington, D.C.
• Latinos in the Washington, D.C. area growing at a rate that is six times greater than national averages.
• By the year 2004, Latinos are projected to become the first minority group in the US.
• DC area Latinos are among the most affluent in the United States, with annual purchasing power estimated at $3 billion.
• An overwhelming number of DC Latino are better educated and earn greater incomes than national Latinos averages.
• According to the U.S. Department of Labor, more than 80% of the net increase in the labor force between 1987 and the year 2000 will represent women, Black and Latinos. Implicit is the need of the Private Sector to cater to these groups not only as markets but as potential members of their organizational structure.
• Statistics for Washington, D.C. Latinos areas residents show that an overwhelming majority of them hold jobs, are better educated and earn greater incomes than national Latinos averages. This reinforces the tremendous opportunity Latinos of the Washington area represent.
• The Bureau of the Census figures severely undercount the number of Latinos and other individuals with ethnic origins in Latin America. Unofficial figures of Latin American and Caribbean population in the Greater Washington, D.C. Metropolitan area range in the one million mark.
• Every advertising dollar spent in the Latin American market will produce better returns than ten dollars spent in the general market.

Para mas informacion contacte:
Comite Festival Latinoamericano XXX
2329 Champlain Street, N.W., Suite 200
Washington, DC 20009
Telefono: (202)328-3040
Fax: (202)328-3027

email: festival@dclatino.zzn.com