LA PAGINA OFICIAL DEL
FESTIVAL LATINOAMERICANO DE WASHINGTON, DC
2000

PROMOTIONAL PLAN

The Festival has long enjoyed high visibility in the mainstream and Spanish-language media, including TV, radio, and press. In the past, the event has been featured on the front pages of the Washington Post and the Washington Times, in U.S. World and News Report, and in every local Spanish-language publication. To get the word out about the Festival and its sponsors, the Festival's promotional plan includes repeated exposure through different media. We use both electronic and printed media, as well as culturally and linguistically appropriate outreach strategies - such as postering and flyering in targeted neighborhoods and sites and street banners - to broadcast information about the Festival.

• POSTERS AND FLYERS: A promotional XXX Latin American Festival poster and smaller fliers will be designed and widely distributed at targeted sites throughout the city
• TV AND RADIO STATIONS' SPONSORSHIP: Area TV, AM and FM radio stations will be secured as sponsors for the XXX Latin American Festival.
• PSAs AND NEWSPAPER WEEKEND CALENDARS: The Festival makes extensive use of free public service announcements and weekend calendars. Festival organizers will regularly provide the media with program updates and changes to the calendar. Specific publicity targets are The Washington Post Weekend Magazine, The City Paper, and the Washington Times, TV Channels 4,5, 7 and 9, and various cable channels. Radio stations include both English- and Spanish-language stations on AM and FM, and local newspapers including La Nacion, El Pregonero, Impacto, and the Washington Hispanic, among others.
• PRESS RELEASES/PACKETS: In addition to prepared materials, contact with both electronic and printed media is ongoing.

The XXX Latin American Festival has different levels of sponsorship to suit your particular business or company. Sponsors have the right to review promotional materials prior to release.

Para mas informacion contacte:
Comite Festival Latinoamericano XXX
2329 Champlain Street, N.W., Suite 200
Washington, DC 20009
Telefono: (202)328-3040
Fax: (202)328-3027

email: festival@dclatino.zzn.com